Friday, February 19, 2016

Clinton's Ad Designed to Win Latino Vote in Nevada

Here is Hillary Clinton's new ad directed at Latinos ahead of the Presidential Primary contest in Nevada on February 20th.

The ad is meant to look like a spontaneous question during an unguarded campaign moment.  We are supposed to believe this 10 year-old girl with her hair and makeup perfectly primped just happened to be sitting in that circle of chairs. We can say that at least it was quasi-scripted with the local organizers placing all the important pieces in play to get the right composition of items to make an ad, but we really don't have to.  Seats so close to Clinton are not just randomly available, the whole of it is somewhat suspect just for that reason.  Yet, that doesn't matter.  Authenticity is not what this ad is trying to sell.  The message of the Clinton campaign is a simple one "Estoy Contigo" - "I am with you."  That's the campaign directed at Latino Democratic voters and that is the message that is being reinforced here. "Clinton  is with us,"  Only she understands "us."  It is a manipulative but brilliant campaign and one that I expect will be most effective with Latino women voters than with Latino males.

Notably the ad places Clinton in the role of "ally" of the Latino community and therefore deserving of its vote.  Note that nothing is being proposed, prompted, or promised here, simply the idea that Clinton will take care of "it." She will "worry " about it.  This is good campaign stuff and it cements the core idea that Clinton will support some kind of immigration reforms and will seek to bring relief from the current status limbo of many of the undocumented, without actually taking a clearly defined position.

But lets be real.  While we know that Clinton is "with us," but we should also remember that she is only "with us" for as long as it is advantageous to her campaign.  Immigration, with the Dream Act included, is just another card in Clinton's political deck.  Don't think she wont fold on us when the next hand is dealt.   

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