NCLR: It is now time to VOTE!

NCLR, The National Council of La Raza, has sent out a press release announcing the launch of their online voter mobilization campaign. Also known as a GOTV ( Get Out The Vote) campaign, this one is particularly unique as for the first time it looks like the full weight of the NCLR is going to be mobilized to this effort including the work of its affiliates and community partners. Check out the video below.

Hispanic voter registration campaigns have always been successful, but it is the GOTV, voter mobilization phase that usually gets left behind, and it is also the one that always requires the most funding to accomplish. NCLR is taking a step in the right direction with this campaign. Check out the video below the excerpt of the press release.

From the Press Release:

NCLR LAUNCHES ONLINE MULTIMEDIA CAMPAIGN FOR LATINO VOTER MOBILIZATION

Washington, DC—Building on the tremendous success of the citizenship campaign, ya es hora ¡Ciudadanía! (It’s Time: Citizenship!), the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States, today launched Yo Votaré, an online multimedia campaign to complement the ya es hora efforts and those of multiple other partners. The new website, www.YoVotare.org, will serve as a one-stop portal to connect Latinos with various unprecedented efforts to register new voters, provide voter information and education tools, and increase voter turnout in November. There are 17 million eligible Hispanic voters in the United States who can make a difference in this election.

Obama's New Spanish Language Campaign Ads

The latest ads coming out of the Obama/Biden camapign are targeting the Hispanic communities of states considered battleground contests for the November 4th election. The New Mexico ad is particularly important as New Mexico inches closes into the solid Blue category, but in Florida the contest will be tougher and the ads may be too little too late to generate a groundswell of support. The Nevada and Colorado Ads however may just be good enough to edge out a victory in these hard-fought states where the electoral difference is to to be in the fractions of a percent.

These ads are the first in Spanish using the now famous McCain gaffe "the fundamentals of our economy are strong."

Also interesting is how these ads are all essentially the same with the exception of the statistics in the first few seconds of the ads. It would be nice to see some polling numbers of the Hispanic community before and after the ads, as well as in comparison with each other state. Here are the ads:

NEW MEXICO AD:

FLORIDA AD:

NEVADA AD:

COLORADO AD: